SMS Broadcast

SMS Marketing

10 reasons to use SMS Marketing in your business.

How to construct an effective message.

Complying with the SPAM Act.

SMS Marketing

10 reasons to use SMS Marketing in your business

A revolutionarily easy and cheap way to advertise, SMS marketing (also known as text message marketing or bulk SMS) continues to be a lucrative marketing platform for businesses irrespective of their size and investment capital. From small businesses to the giant retail chains, text message marketing is driving sales and revenue, engaging current customers, helping recruit new ones, and ultimately commanding respect as a reliable tool to deploy in any business's marketing arsenal!

If you haven't already considered using text messaging as part of your marketing strategy, here are reasons why you should give it another thought:-

1. Fast delivery to your target audience.

Text messages are delivered within seconds of being send and the average person is more likely to check a text message within a very short window of time after receiving it. It is almost a guarantee that a mobile phone user will always have their phone with them or close by to reference any incoming calls and/or texts, therefore making SMS a very quick and effective mode of communication.

2. Instant notification.

Text messaging literally places your product offers, whether coupons or other sales promotions, into the hands of your potential customers with lightning speed! The instant notification feature carried by most mobile devices facilitates the communication process.

3. Easy to personalise therefore very flexible.

Text messaging can be tailored to meet each businesss marketing needs. Whether you need a generalised mass text messaging platform or personalised and target specific promotions, SMS offers you this flexibility! It can easily be incorporated to any other internet based marketing strategies you might have too, such as twitter, facebook among their social media platforms.

4. Precise and to the point message delivery.

The fact that a text message utilises limited character space (160 characters) dictates the length of a message therefore prompting the sender to be creative, precise and to the point. Long marketing jargons are unnecessary and in most cases could be seen as boring and not prompt the receiver to act upon them. Less is more and clarity is golden!

5. Affordable way to promote your brand.

Since text message marketing is truly target based, it ensures that you are communicating with potential consumers who are very likely to take action upon receiving your text. This enables you to cut marketing and promotional costs associated with mass marketing to a general population that leaves you only guessing and hoping for a favourable consumer response.

6. High rate of deliverability.

Unlike emails which are susceptible to the risk of low ‘opening and reading” rate, text messages almost guarantee that the receiver will open them. Depending on how creatively and interestingly you format your message, it is likely to increase the possibility for that message to be read. This is a very effective way of communicating.

7. Direct and reliable mode of communication.

Sending out promotional offers and coupons through emails runs the risk of being filtered into a spam folder and consequently not being read. Text messaging offers a rather direct and reliable communication platform to your targeted audience, without experiencing too many barriers and therefore ensuring that your marketing efforts do not entirely fall on the wayside.

8. Improved customer relationship.

Text messaging marketing will afford you a more personable approach as to how you relate with your customers. The fact that you can tailor SMS to suit the needs of a particular target gives you the flexibility to personalize communication and therefore connect on a more individualized level with your target. This can easily turn current customers into a loyal following as well as attract new ones.

9. Drive traffic and sales to your business.

Whenever you send out a text message in the form of special offers, promotions or even coupons, your customers are more than likely to forward these offers to their families and friends. By so doing this will increase your target audience, consequently driving traffic and sales.

10. Keeps your customers informed and empowered.

SMS marketing delivers product information to the customers in a quick reliable way therefore keeping them engaged in any new product launches and enjoying up-to-date information at their finger tips. This not only benefits your business through promoting your brand, but also keeps your customer in the know. An informed customer feels empowered and is more likely to be converted into a loyal customer.

How to construct an effective message

Complying with the SPAM Act

If you are sending marketing messages, it's important to ensure your messages comply with Australian spam rules. The ACMA website has information for businesses to ensure they comply with the rules, however the two main rules to consider are:

Visit the ACMA SPAM Website

Download Spam Act 2003: A practical guide for business


Rodney H

The sales response unbelievable

Richard A

We used SMS Broadcast to quickly and easily reach existing customers who we hadn't been in touch with for some time. The response we had was instant and amazing. We sent over 1200 sms messages, it was at the introductory rate, but even at full rate it would be value for money. A $26 (ish) spend resulted in over $2000 worth of bookings. The system is easy to use, and messages went out quickly. Highly recommend the service. Richard. Brows By Design.

Trent B

I was able to send out over a 100 texts which were all attached to my phone in one easy process, which in return converted into $40,000 in listings. Great asset.

John S

Your program made my communication with customers so convenient. Thanks John

Yanisa W

Yanispa and Thai Massage in Como WA had a great response to our first Smsbroadcast. Like all good ideas we wish we did it sooner. Old customers came back, FIFO workers booked in, clients referred their friends in and it was all great.The unsubscribe feature works great as well so we know who does and does not want this form of contact. We will definitely be regular customers of Smsbroadcast. Yani

John B

SMS Broadcast have helped me reach out to my clients who have yet to purchase. I sent out a promotional SMS and this has helped me convert 50% of lost leads. Thanks SMS Broadcast. ! :)


I am happy with sms broadcast as I can bulk message my members and leads at the drop of a hat and get replies! Makes business life so much easier

Renato M

SMS is easy to use and the online chat function was very helpful When I called for assistance the call centre was efficient and courteous and very helpful I highly recommend SMS broadcast to any company or organisation wishing to promote their product services or function

Jaissen H

We have been using SMS broadcast for a short period of time and have already found an increase in sales. SMS is the way to go for small business.

Louisa W

SMS Broadcast proved to be an excellent marketing tool for me and I found a much greater response from customers than with a regular email campaign. The price is reasonable and it is easy to use.


I had no idea how successful this would have been. Just give it a try, you'll see.

Alice N

The service is easy to use, sends quickly and has an easy opt out option, which is important for our customers.

Sandra S

We have just started to utilise the SMS Broadcast service. We have found the process, easy to set up and implement as part of our marketing campaigns for our customers. The flexibility of being able to create templates for different messages, creating address books as well as importing data makes SMS Broadcast a great tool for our business. Will definitely be recommending to industry colleagues.


SMS Broadcast was really easy to setup and get our campaigns out to our customers. Reporting would be great if it was a bit more interactive - but otherwise, a really cost effective marketing tool.

Sam A

SMS Broadcast is a fantastic way for me to get in touch with my customers and market directly to their mobile phone. I have used some other online SMS services before signing up with SMS Broadcast and none have the same excellent service offered here.

Amy R

It provides my business with another form of communication with my customers.


Simple and easy to use navigation which has helped us stay in touch with our members and notify them of any up coming events or promotions we may have.


SMS Broadcast is easy to use and really reliable. It's perfect to use in clinic and send individualized group texts. It has really made appointment booking and marketing easier!

Peter H

I think in this technological era this is the most cost effective and direct marketing tool imaginable. As we are a small club we need to spend any marketing dollars wisely. This product ensures that we reach out to our members and alert them to new promotions and club events without expensive mail outs. It's a great concept that I highly recommend to any small business.

Anthony M

SMS broadcast has made sending SMS and generating leads and new business that little bit easier. With a great and simple online program, im very happy with SMS broadcast The online help is second to none with the return reply to all my queries being lightning fast. Keep up the great work SMS broadcast. Anth

Jaf S

Very quick and easy, great way to reach my database for promotions and offers.

SMS broadcast

delivers to all Australian mobiles through on-shore connections