SMS Broadcast

SMS Marketing

10 reasons to use SMS Marketing in your business.

How to construct an effective message.

Complying with the SPAM Act.

SMS Marketing

10 reasons to use SMS Marketing in your business

A revolutionarily easy and cheap way to advertise, SMS marketing (also known as text message marketing or bulk SMS) continues to be a lucrative marketing platform for businesses irrespective of their size and investment capital. From small businesses to the giant retail chains, text message marketing is driving sales and revenue, engaging current customers, helping recruit new ones, and ultimately commanding respect as a reliable tool to deploy in any business's marketing arsenal!

If you haven't already considered using text messaging as part of your marketing strategy, here are reasons why you should give it another thought:-

1. Fast delivery to your target audience.

Text messages are delivered within seconds of being send and the average person is more likely to check a text message within a very short window of time after receiving it. It is almost a guarantee that a mobile phone user will always have their phone with them or close by to reference any incoming calls and/or texts, therefore making SMS a very quick and effective mode of communication.

2. Instant notification.

Text messaging literally places your product offers, whether coupons or other sales promotions, into the hands of your potential customers with lightning speed! The instant notification feature carried by most mobile devices facilitates the communication process.

3. Easy to personalise therefore very flexible.

Text messaging can be tailored to meet each businesss marketing needs. Whether you need a generalised mass text messaging platform or personalised and target specific promotions, SMS offers you this flexibility! It can easily be incorporated to any other internet based marketing strategies you might have too, such as twitter, facebook among their social media platforms.

4. Precise and to the point message delivery.

The fact that a text message utilises limited character space (160 characters) dictates the length of a message therefore prompting the sender to be creative, precise and to the point. Long marketing jargons are unnecessary and in most cases could be seen as boring and not prompt the receiver to act upon them. Less is more and clarity is golden!

5. Affordable way to promote your brand.

Since text message marketing is truly target based, it ensures that you are communicating with potential consumers who are very likely to take action upon receiving your text. This enables you to cut marketing and promotional costs associated with mass marketing to a general population that leaves you only guessing and hoping for a favourable consumer response.

6. High rate of deliverability.

Unlike emails which are susceptible to the risk of low ‘opening and reading” rate, text messages almost guarantee that the receiver will open them. Depending on how creatively and interestingly you format your message, it is likely to increase the possibility for that message to be read. This is a very effective way of communicating.

7. Direct and reliable mode of communication.

Sending out promotional offers and coupons through emails runs the risk of being filtered into a spam folder and consequently not being read. Text messaging offers a rather direct and reliable communication platform to your targeted audience, without experiencing too many barriers and therefore ensuring that your marketing efforts do not entirely fall on the wayside.

8. Improved customer relationship.

Text messaging marketing will afford you a more personable approach as to how you relate with your customers. The fact that you can tailor SMS to suit the needs of a particular target gives you the flexibility to personalize communication and therefore connect on a more individualized level with your target. This can easily turn current customers into a loyal following as well as attract new ones.

9. Drive traffic and sales to your business.

Whenever you send out a text message in the form of special offers, promotions or even coupons, your customers are more than likely to forward these offers to their families and friends. By so doing this will increase your target audience, consequently driving traffic and sales.

10. Keeps your customers informed and empowered.

SMS marketing delivers product information to the customers in a quick reliable way therefore keeping them engaged in any new product launches and enjoying up-to-date information at their finger tips. This not only benefits your business through promoting your brand, but also keeps your customer in the know. An informed customer feels empowered and is more likely to be converted into a loyal customer.

How to construct an effective message

Complying with the SPAM Act

If you are sending marketing messages, it's important to ensure your messages comply with Australian spam rules. The ACMA website has information for businesses to ensure they comply with the rules, however the two main rules to consider are:

Visit the ACMA SPAM Website

Download Spam Act 2003: A practical guide for business

 
 

Angela J

Great system so very easy to use

Marios K

SMS broadcast is an excellent service. affordable and user friendly. definately recommend to anyone considering sms marketing.

Jessica N

Easy to use and did the job. Would recommend and use again

janice j

We have been using Sms broadcast for a month now and it is efficient and much more user friendly than our previous provider.

Angelo A

SMS Broadcast is easy to use and perfect for our business. Template function is the best!

Melissa M

Very Happy with the system online.

Kerry P

So far, using smsbroadcast has been a simple process to implement and has been a great way for me to keep my customers informed.

Steve B

So far so good

Chris P

Professional and easy to use service for any business!

Catherine W

SMS broadcast was exactly what I needed to send out information to attendees of a seminar we were hosting. Easy to use and fast. Definitely recommend

Terry S

Good service. recommended for marketing

Siobhan D

SMS Broadcast is so quick and easy to use. My messages were delivered within seconds and the customer service was prompt and friendly.

Dominic D

I'm a new business owner and SMS Broadcast has made it so easy to get in touch with clients ASAP.

Sean R

It is a great and easy service to use

Kevin D

Great Simple to use no fuss sms service was super simple to get set up and runnning

Jennifer G

Very easy to use and very quick to send. Positive response too

Top K

Incredibly easy and proved of ROI, recommended!!!

Keira J

Great company easy to set up and go!!

Penny S

What an easy process, no stress at all.

Greg P

very easy to use. great results!

Glenn K

Handy tool to message clients

SMS broadcast

delivers to all Australian mobiles through on-shore connections