SMS Broadcast

SMS Marketing

10 reasons to use SMS Marketing in your business.

How to construct an effective message.

Complying with the SPAM Act.

SMS Marketing

10 reasons to use SMS Marketing in your business

A revolutionarily easy and cheap way to advertise, SMS marketing (also known as text message marketing or bulk SMS) continues to be a lucrative marketing platform for businesses irrespective of their size and investment capital. From small businesses to the giant retail chains, text message marketing is driving sales and revenue, engaging current customers, helping recruit new ones, and ultimately commanding respect as a reliable tool to deploy in any business's marketing arsenal!

If you haven't already considered using text messaging as part of your marketing strategy, here are reasons why you should give it another thought:-

1. Fast delivery to your target audience.

Text messages are delivered within seconds of being send and the average person is more likely to check a text message within a very short window of time after receiving it. It is almost a guarantee that a mobile phone user will always have their phone with them or close by to reference any incoming calls and/or texts, therefore making SMS a very quick and effective mode of communication.

2. Instant notification.

Text messaging literally places your product offers, whether coupons or other sales promotions, into the hands of your potential customers with lightning speed! The instant notification feature carried by most mobile devices facilitates the communication process.

3. Easy to personalise therefore very flexible.

Text messaging can be tailored to meet each businesss marketing needs. Whether you need a generalised mass text messaging platform or personalised and target specific promotions, SMS offers you this flexibility! It can easily be incorporated to any other internet based marketing strategies you might have too, such as twitter, facebook among their social media platforms.

4. Precise and to the point message delivery.

The fact that a text message utilises limited character space (160 characters) dictates the length of a message therefore prompting the sender to be creative, precise and to the point. Long marketing jargons are unnecessary and in most cases could be seen as boring and not prompt the receiver to act upon them. Less is more and clarity is golden!

5. Affordable way to promote your brand.

Since text message marketing is truly target based, it ensures that you are communicating with potential consumers who are very likely to take action upon receiving your text. This enables you to cut marketing and promotional costs associated with mass marketing to a general population that leaves you only guessing and hoping for a favourable consumer response.

6. High rate of deliverability.

Unlike emails which are susceptible to the risk of low ‘opening and reading” rate, text messages almost guarantee that the receiver will open them. Depending on how creatively and interestingly you format your message, it is likely to increase the possibility for that message to be read. This is a very effective way of communicating.

7. Direct and reliable mode of communication.

Sending out promotional offers and coupons through emails runs the risk of being filtered into a spam folder and consequently not being read. Text messaging offers a rather direct and reliable communication platform to your targeted audience, without experiencing too many barriers and therefore ensuring that your marketing efforts do not entirely fall on the wayside.

8. Improved customer relationship.

Text messaging marketing will afford you a more personable approach as to how you relate with your customers. The fact that you can tailor SMS to suit the needs of a particular target gives you the flexibility to personalize communication and therefore connect on a more individualized level with your target. This can easily turn current customers into a loyal following as well as attract new ones.

9. Drive traffic and sales to your business.

Whenever you send out a text message in the form of special offers, promotions or even coupons, your customers are more than likely to forward these offers to their families and friends. By so doing this will increase your target audience, consequently driving traffic and sales.

10. Keeps your customers informed and empowered.

SMS marketing delivers product information to the customers in a quick reliable way therefore keeping them engaged in any new product launches and enjoying up-to-date information at their finger tips. This not only benefits your business through promoting your brand, but also keeps your customer in the know. An informed customer feels empowered and is more likely to be converted into a loyal customer.

How to construct an effective message

Complying with the SPAM Act

If you are sending marketing messages, it's important to ensure your messages comply with Australian spam rules. The ACMA website has information for businesses to ensure they comply with the rules, however the two main rules to consider are:

Visit the ACMA SPAM Website

Download Spam Act 2003: A practical guide for business



SMS Broadcast was really easy to setup and get our campaigns out to our customers. Reporting would be great if it was a bit more interactive - but otherwise, a really cost effective marketing tool.

Sam A

SMS Broadcast is a fantastic way for me to get in touch with my customers and market directly to their mobile phone. I have used some other online SMS services before signing up with SMS Broadcast and none have the same excellent service offered here.

Amy R

It provides my business with another form of communication with my customers.


Simple and easy to use navigation which has helped us stay in touch with our members and notify them of any up coming events or promotions we may have.


SMS Broadcast is easy to use and really reliable. It's perfect to use in clinic and send individualized group texts. It has really made appointment booking and marketing easier!

Peter H

I think in this technological era this is the most cost effective and direct marketing tool imaginable. As we are a small club we need to spend any marketing dollars wisely. This product ensures that we reach out to our members and alert them to new promotions and club events without expensive mail outs. It's a great concept that I highly recommend to any small business.

Anthony M

SMS broadcast has made sending SMS and generating leads and new business that little bit easier. With a great and simple online program, im very happy with SMS broadcast The online help is second to none with the return reply to all my queries being lightning fast. Keep up the great work SMS broadcast. Anth

Jaf S

Very quick and easy, great way to reach my database for promotions and offers.

Golden C

One of the easy Marketing tool I have found so far. Very Helpfulll....

Kevin M

A really cheap, simple and easy to use marketing tool. Can't beleive we haven't been onto this earlier.

Tim F

Great system and very easy to use! Had an excellent response from our first mail out, and the reporting is very useful.

Kerryn C

The service works well and does the job fine. The site navigation is a little dated but it does what it needs to do and gets the job done, Its a vital marketing tool we like to use to get info directly to our customers.

Karen M

I'm a first time user of SMS broadcast. It was so easy and I had a wonderful result from it for my small business. I'll be back when I next have a great special for my customers.

Alfredo P

Great system, easy to use and very cost effective marketing

Bruno D

Great marketing tool. Great customer service

Randall J

I found the SMS broadcast easy to use ans simple to set up. This was my first experience of SMS marketing via a solution like this and will continue to use it in the future.

John W

Great product and easy to use.. The features such as storing your own templates and contact lists are a real plus. I used this as a marketing tool and got an excellent response. Price is also very attractive. I will keep using SMS Broadcast and highly recommend it to anyone needing this type of service. John

Natasha O

Quick and easy to use. Within an hour of sending out the text message we had over $1000 in sales. Highly recommend as a quick and effective way to reach customers!

Alec R

Actually very happy with this service. The product is very affortable ad easy to use. Was a great way to step up our marketting campaign.

Eileen L

This service has saved us so much time, it's a great and effective way of advertising for our events - more effective then facebook or postering etc. Glad we found out about it!

Maurice W

I have found this service to be exceptional. It helped me to reach those of my contacts who only had a mobile number and did not supply an email address. Very simple and easy to use. Excellent tool to have for marketing.

SMS broadcast

delivers to all Australian mobiles through on-shore connections